Job: A new brand for a building broker you can trust
Brief: The approach to designing this new brand identity was to encompass Building Brokers WA’s mission, vision and values. I was inspired by the two ‘B’s in the company name which led me to research many options with this idea in mind. Looking into the current marketplace for this industry, the yellow and the grey were chosen as a strong combination, the yellow especially portrays connotations of optimism, warmth and opportunity.
Solution: With the ‘Expo’ branding package that I offer, it includes five digital concepts from which the client can choose a favourite to refine to the final brand design. I designed a series of combinations which reflected the building industry and this final brand was the one that came up the most appealing.