Branding consistency encourages loyalty
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Job: New brand for an industry leader
Brief: To take the old Miniquip logo and bring it into the future!
Solution: 2016 brought about a refresh of Miniquip’s branding. The iconic ‘Miniquip’ logotype was kept for consistency, with ‘Hire’ featuring below in a strong black font. The simple two colour palette is recognisable in the field from stationery to vehicle signage.
© Copyright 2020 – DI Designs – Perth, Western Australia
